
Campaign / Fashion/ Film & Foto
Wildling
Rewilding our feet
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Our feet are the unsung heroes of our bodies. They carry us through our days and let us dance through our nights, serving as our natural connection to the world around us. Yet, we often confine them in uncomfortable shoes, blocking our ability to truly feel the ground beneath us. This campaign brings the spotlight back to our feet, highlighting the numerous health benefits of walking barefoot.
The sensations from our feet are intrinsically linked to our mental wellbeing. Our imagery highlights this connection by visually linking elements of the human body to nature. We capture the tactile interaction between feet and the natural world, and the emotions sparked by this primal experience to emphasizing the profound interconnectedness of body, mind, and environment.
Production
Lucky 7 Studio
Creative Direction
lea simon
Photography
Alina Cherubin
Styling & Set Design
Lea Simon
H&M
Simonetta Tsapanou
Cast
Sonja Shenouda
Yvan Novak
Ava Izabela Bonfin Mein
assistants
Marcus Fabian
Jennifer Michel











