You know your business.
Let's define your brand.

Let’s build a strong strategic foundation for your brand, rooted in clarity, purpose, and impact—all in a dynamic, hands-on session that sparks creativity.

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What's the deal?

Every strong brand starts with a clear foundation. In my workshops, we dive deep into your brand’s mission, values, and vision—shaping a strategy that guides everything from communication to visual identity. Whether you’re a startup defining your brand for the first time or a business ready for a rebrand, this session will give you the clarity you need to move forward with confidence.

Whom is it for?

For *startups laying the foundation for their brand, *businesses going through a rebrand or repositioning & *freelancers and entrepreneurs looking for strategic clarity.

From Strategy to Execution

Get an intro to the full picture. We’ll break down what actually makes a brand strong—beyond just a logo—and look at all the moving parts that shape how you’re seen.

Get clear on what drives your brand beyond the product. Together, we’ll uncover the deeper motivation behind your brand and turn it into a clear, intentional driver for everything you do.

Where are you headed—and how will you get there? We’ll shape your long-term goals and your day-to-day direction into statements that are actually meaningful (and not just buzzwords).

To stand out, your brand needs more than a logo — it needs character.
Together, we define the values, tone, and traits that shape how your brand behaves, speaks, and connects. A distinct personality that feels real, resonates with your audience, and sets you apart.

Your identity goes way beyond color palettes. We’ll design the foundation for a visual language that feels like you—cohesive, recognizable, and rooted in your brand personality.

Maybe the most underrated part: clarity brings connection. This workshop gets everyone on the same page—with a shared language, direction, and sense of purpose moving forward.

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Project gallery

"Having grown from a start up to a established label, many ideas about our brand developed in the process. The workshop helped us organize our thoughts and structure them into a clear brand vision."
Fritz Sturm
Fritz SturmCEO at ARYS
"The workshop not only helped us clarify what’s at the core of our service. Moreover, it drew a picture of our individual roles within the team and how those unique characteristics shape our business."
Arne Spremberg
Arne SprembergCEO @backendforth
"Especially if you are a solo entrepreneur, it can be difficult to know where to start. The workshop gave me a solid foundation and a clear direction from which I can continue building up my brand."
Erika Jonasson
Erika JonassonFashion Designer