As Air Up shifted their brand identity towards a younger audience, they asked for fresh looks that represent the boldness of contemporary youth culture. I created five individual personas, each owning six unique looks as represented in current youth culture. In addition I worked closely with the director on locations, set design and creative moments.
photography: Janine Sametzky
DOP: Boy Behnke
MUA: Victoria Reuter
ptoduction: Tres Bien Agency
models: @ahoneymustard @itsdianaquash @luis.wuitton
@valenciagathelugubrious @danielnikiforow
DOP: Boy Behnke
MUA: Victoria Reuter
ptoduction: Tres Bien Agency
models: @ahoneymustard @itsdianaquash @luis.wuitton
@valenciagathelugubrious @danielnikiforow