ARYS is a high-end tech wear label from Berlin. As the label's creative director I reworked their brand identity to match the minimalistic, progressive and premium essence of their products. Reduced colours inspired by Japanese architecture meet form language associated with scientific research to create a brand image that manifests progression through radical modesty.
identity design
graphic design – packaging design
web design
web developer: SAMM (Arne Spremberg, Moritz Marnix)