ARYS is a high-end tech wear label from Berlin. As the label's creative director I reworked their brand identity to match the minimalistic, progressive and premium essence of their products. Reduced colours inspired by Japanese architecture meet form language associated with scientific research to create a brand image that manifests progression through radical modesty.
identity design
![](https://cdn.myportfolio.com/4b50d2ee1909561bd59e8e9c68062376/160b36b9-1edb-4c7e-8716-9e1290723316_rw_1920.jpg?h=e4cca054bfd8cf8e1f37b0606fe636a1)
![](https://cdn.myportfolio.com/4b50d2ee1909561bd59e8e9c68062376/3aa38d1c-02b3-4ac3-84f9-39a4494ded26_rw_1920.jpg?h=9bdd30588a3b4e803c9e850f90625284)
![](https://cdn.myportfolio.com/4b50d2ee1909561bd59e8e9c68062376/9b5185de-34ad-4b28-8c47-7b840b41a6a6_rw_1920.jpg?h=9e93deaad7c89411ff7ba0a16a922246)
graphic design – packaging design
![](https://cdn.myportfolio.com/4b50d2ee1909561bd59e8e9c68062376/ec6e7333-32b7-4ac9-8fbb-4b05d6d1fec9_rw_1920.jpg?h=9b2a596fc37776c8710b0f22df62d881)
![](https://cdn.myportfolio.com/4b50d2ee1909561bd59e8e9c68062376/bad072e9-3def-457b-9171-7ae0115a8988_rw_1920.jpg?h=dbbd284ccf6e2532545b555bf7fd4241)
![](https://cdn.myportfolio.com/4b50d2ee1909561bd59e8e9c68062376/6feb3117-4906-47e7-b4ae-1c034e873fd1_rw_1920.jpg?h=4500bc1c31b79205334de3a9268792fe)
![](https://cdn.myportfolio.com/4b50d2ee1909561bd59e8e9c68062376/36031f3c-f2f8-444a-8561-a567147b645e_rw_1920.jpg?h=03ec450404845a4499154b05d1898a06)
web design
![](https://cdn.myportfolio.com/4b50d2ee1909561bd59e8e9c68062376/7d4247a9-61ab-47a4-8a62-0e135ae35d4f_rw_1920.jpg?h=5e54d298734ce5794458ce7d9ee9d320)
![](https://cdn.myportfolio.com/4b50d2ee1909561bd59e8e9c68062376/dac37319-2538-4336-b1a1-a1c6207a1b7d_rw_1920.jpg?h=819b1997ea158f597ba57a5e7155a66e)
web developer: SAMM (Arne Spremberg, Moritz Marnix)