Arys is seen as the fashion outsider. A Brand that rethinks fashion by augmenting everyday apparel with progressive clothing technology. The SS22 campaign tells the story of influential game changers, which are not standing in the public, yet truly shape the future through revolutionary ideas. Artificial spotlights put those hidden champions back on the radar, while emphasising that strength often derives from modesty.
ARYS SS22 Campaign
creative direction – styling – production