Arys is seen as the fashion outsider. A Brand that rethinks fashion by augmenting everyday apparel with progressive clothing technology. The SS22 campaign tells the story of influential game changers, which are not standing in the public, yet truly shape the future through revolutionary ideas. Artificial spotlights put those hidden champions back on the radar, while emphasising that strength often derives from modesty.
photography: Arne Grugel
photographer: Arne Grugel
photography assistance: Milena Zara
H&M: Simonetta Tsapanou
talent: Roberto Schotten
styling assistance: Dorothea Schmidle
production assistance: Karl Gebhardt
photography assistance: Milena Zara
H&M: Simonetta Tsapanou
talent: Roberto Schotten
styling assistance: Dorothea Schmidle
production assistance: Karl Gebhardt