All ARYS pieces are infused with hidden functions. To demonstrate them, we created instructional videos for all AW21 highlight pieces. Animated graphics, inspired by scientific aesthetics support the technological approach which is fundamental to all of ARYS' designs.
Creative Direction, production: Lea Simon
Director: Max Kern
Director: Max Kern
DOP: Valentin Lilgenau
H&M: Simonetta Tsapanou
talent: Kay Heldsdörfer
assistance: Karl Gebhardt
H&M: Simonetta Tsapanou
talent: Kay Heldsdörfer
assistance: Karl Gebhardt