For the Air Up winter campaign the brand decided to take a rather commercial approach. Therefore, I was asked to create several looks, props and sets making the brand more accessible to a mainstream audience.
![](https://cdn.myportfolio.com/4b50d2ee1909561bd59e8e9c68062376/6be23746-55b9-42ac-a5a6-bc5cfedc237f_rw_1920.jpg?h=5c3eac17a62d9d5586469cf08ae6272b)
![](https://cdn.myportfolio.com/4b50d2ee1909561bd59e8e9c68062376/089a3476-1154-461a-b027-2865696c6932_rw_1920.jpg?h=98975d42b43252cb9c94a5f62de38bc8)
![](https://cdn.myportfolio.com/4b50d2ee1909561bd59e8e9c68062376/0fdd3172-2a62-4396-b23d-03d4e6884f32_rw_1920.jpg?h=8e7e87d435f2b70cfd34980afcfd0972)
![](https://cdn.myportfolio.com/4b50d2ee1909561bd59e8e9c68062376/38f5179e-be20-4562-84ed-a4e4e0978e6f_rw_1920.jpg?h=7ed2c1d1cbbe68efb583b615282ec0b5)
![](https://cdn.myportfolio.com/4b50d2ee1909561bd59e8e9c68062376/a4506982-6cc8-482d-8515-742e3a0855fd_rw_1920.jpg?h=92b11aafb3b82123d84aaffec405c97e)
photography: Jen Krause
DOP: Boy Behnke
MUA: Michi Schietzel
ptoduction: Tres Bien Agency
models: @yallah.san @luciekx , Bruno Sandow
DOP: Boy Behnke
MUA: Michi Schietzel
ptoduction: Tres Bien Agency
models: @yallah.san @luciekx , Bruno Sandow